In-Depth Interviews (IDI's)
One-on-one interviews provide critical data you would otherwise miss in a larger-scale focus group. Moreover, there are products and services that resist focus groups as a data-gathering tool and will only yield the information you require through IDIs.
With Performance Plus, detailed one-on-one interviews can be conducted at any location, be it one of our facilities or a specific location of your choice. As with all of our services, we have the experience, the staff and the resources required to obtain extensive information about a product or service. We offer:
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Small, intimate or quaint IDI rooms
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Affordable rates
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Living room set-up
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Recruiting to our facility, your facility or in-home
In-depth interviews provide intimate, detailed information about users' experiences with a product or service. We provide you with the best option for in-depth interviews. Contact us today to discuss your particular needs.
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