Faneuil Hall Research
NATIONAL TESTING-ONE LOCATION
Delivering the Insights of the Nation
LIVE INTERCEPT RECRUITMENT FOR QUALITATIVE AND QUANTITATIVE RESEARCH
You can get the insights of the nation from just one location! Faneuil Hall is the most popular tourist destination in Boston with 20 million annual visitors, representing a cross section of America. Therefore, with live recruitment from the fresh pool of consumers at Faneuil Hall, there's little need to travel to multiple testing locations. And, a consistent facility and team means quality control and more reliable results.
Benefits
- Fresh pool of 1st time participants every day – no over-used list
- Single point of quality control – no need to juggle multiple suppliers
- Less time on planes
- Consistency for stimulus materials
- Quality control for food preparation
- Latest technology and methodologies
Types of Research
- Focus Groups
- In-Depth Interviews/ 1-on-1ʼs
- Field interviews
- Central Location Tests
- Product tests
- Sensory tests
- Shelf tests
- Usability
Faneuil Hall Reaches America
- Strong education - 72% College/Post
- Range of incomes - 60% over $50k
- Range of ages - 55% 21-50 yrs
- About half of sample tends to come from Eastern States
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